Designing a system that captured customer intent where paper quotes couldn't — projected at ~$2.2M in incremental annual sales.

• ~$2.2M projected annual revenue uplift
• ~$26K per store / month in post-visit intent
• 30s quote generation (vs. 3–5 min manual)
• 11 stores across 4 states

Co-designing a community platform with the Australian Broadcasting Corporation — connecting niche subcultures as part of ABC's digital-first strategy.

• ABC-backed co-design, reviewed at every panel
• 5 features prototyped end-to-end in high fidelity
• Digital-first platform built around niche interest groups

A three-phase digital transformation strategy for a 60-year-old Sydney cobbler — balancing heritage with modernisation.

• Three-phase roadmap — Now, Next, Later
• Heritage brand modernisation and digital presence
• New channels — online booking + Google Business