Designing a system that captured customer intent where paper quotes couldn't — projected at ~$2.2M in incremental annual sales.

• ~$2.2M projected annual revenue uplift
• ~$26K recovered in same-week quote conversions
• 30s quote generation (vs. multi-day wait)
• 11 stores in deployment

Co-designing a community platform with the Australian Broadcasting Corporation — connecting niche subcultures as part of ABC's digital-first strategy.

• ABC-backed co-design process with real community members
• 3 flows prototyped end-to-end in high fidelity
• Digital-first platform built around niche interest groups

A three-level digital transformation strategy for a 60-year-old Sydney cobbler — balancing heritage with modernisation.

• Three-phase digital transformation roadmap
• Heritage brand modernisation and digital presence
• Online booking, Google Business, and e-commerce strategy